29 Jan Defined: Amp Script
What is AmpScript?
AMP Script is a scripting language used in email marketing to add dynamic content to emails. It enables marketers to personalize their emails by using variables such as customer name, purchase history, etc. The use of AMP Scripts helps to increase email open and click-through rates by providing relevant and customized content to each recipient. It is necessary because it allows for dynamic and efficient email creation, which can result in better engagement and conversion rates.
Here’s a sample.