YouTube Marketing Without Breaking the Bank

YouTube is becoming a monster.  That’s even more reason why YouTube marketing should be more of a priority now than ever before.  Every single day we’re moving closer to a world where cable networks won’t exist, and people can choose the content they want to consume at little to no cost.  According to Google, “the number of YouTube users who follow creators and engage with their channels daily grew by 70% in the past year.”  In 2021, we’re seeing more professional “YouTubers” than we probably thought we ever would.  Why?  The answer is simple.  Marketing is about getting people’s attention. YouTube marketing is no different.  If the right audience is easily accessible on YouTube, you should be on it too.  While a YouTuber’s main revenue stream primarily comes from ads,  there are many other ways to monetize a channel.  This can include sponsorships, selling merchandise, using affiliate links, and more. 

Here are a few things you should know:

– YouTube has more than 2 billion logged-in monthly users.

 

– 74% of adults in the US use YouTube.

 

– YouTube is the world’s second-most visited website, next to Google.

 

– People watch more than a billion hours of video on YouTube every day.

 

Although there are TONS of content creators who have made millions off their YouTube channels, becoming a millionaire online isn’t as easy as it sounds.  But wouldn’t it be nice to make an extra couple hundred or thousand dollars a month from promoting your content online?  Whether the goal is to monetize your channel or simply promote your message or brand, here are a few things you should focus on to market your YouTube channel.

Check out this video on YouTube Marketing

YouTube Marketing: How to Promote Your New YouTube Channel and Get Subscribers FAST!

To recap:

Collaborate with other creators. A lot of times, content creators will include their email, social media or contact info in their videos.  Reach out!  See if you can collaborate on a content or if there is any way you can help each other out.  
 
Search engine optimization. Always remember, search engines can only read text.  They cannot watch and understand videos or identify photos without the proper tags or metadata.  It’s the same for YouTube.  To work around this problem, YouTube transcribes every video and turns it into text, to allow their algorithm and other search engines to do what they need to do.  In addition to the words that are transcribed from your video, they’ll look at what your title says and what’s inside your description.  With that said, it’s very important to take time creating your title and writing a detailed and relevant description with keywords.
 
Read our related post on how to “Automatically Add Subtitles to your YouTube Videos.”
 
Social media. Join relevant Facebook, LinkedIn, and Twitter groups. Share relevant videos with these groups to promote your channel.  Remember not to spam people or force your content upon them.  Relevant content is the key!
 
Engage with other YouTubers.   Other YouTubers want to increase their subscriber counts just like you do.  Try finding a few channels that you like and start to engage with them.  Like their videos, share them, and leave thoughtful and relevant comments.  A courteous person will return the favor.  Before you know it, you’ll have a small network of “friends” on YouTube that you frequently interact with and an increased subscriber count.
 
Email marketing. Create an email list and send out new videos via email as you see fit.  This can be done weekly, bi-weekly, monthly, or quarterly.  Next, focus on growing that list.

We hope you found this article helpful.  Just remember, no matter what the outcome, focusing your efforts on YouTube marketing will help you get found easier on Google, reach audiences around the world, and add a face/human element to your brand.  It’s time to face your fear of being on camera.

Start your YouTube marketing plan today!

Video Credit

Always give credit where credit is due.  Here’s where I got the information to write this article:

YouTube Channel: Kevin David (1.32M Subscribers)

Video Link:  Click Here