How to create a Google My Business page.

How to Setup a Google My Business Page

What is Google My Business?

OVERVIEW:

Whether you have a brick & mortar storefront or an online business, you need a “Google My Business” account.   A Google My Business account is essentially a Google business listing.  When you have one, your business will be listed on Google’s search result page whenever someone searches for it.  You can also use your Google My Business account to connect directly with customers via Google Maps, receive and display verified customer reviews and more.  The best part?  It’s absolutely free!

You’ve probably seen Google listings for other businesses thousands of times.  They’re the listings on the side of the page with photos, directions and contact info for the venue or business you searched for.  For the sake of example, I searched for “Double Helix Las Vegas” on Google.  When the search results loaded, the following business listing was displayed on the right hand side.  That is a Google My Business listing.

Example Google Business Listing

Because this service is 100% free, you have nothing to lose and potential business to gain!  According to WordStream.com, a stagginer 3.5 billion searches are preformed on Google every single day. This number grows by 10% year after year!  Sure, there are other platforms out there, but nearly 90% of searches made on a desktop device are done on Google.  Potential customers use Google to find your website, find your contact info or get directions to your business on a map.  Simply pyt, setting up a free account is a no-brainer.

Follow the step-by-step instructions below to create your Google My Business account today.

Overview

Source: Google

Cost: Free

Difficulty Level:  Easy

Requirements

You will need a Google account to create a  business listing.  If you don’t have one, you’ll need to create one.

Additional Resources

What You’ll Learn From This Post

OBJECTIVE:

After reading these step-by-step instructions, you should be able to setup your free Google My Business account and verify your business.

 

Instructions

IMPORTANT:  You will need a Google account to create a  business listing.  If you don’t have one, you’ll need to create one.

STEP 1 –  Go to google.com/business and click the “Sign In” button on the top right-hand corner of the page.  If you haven’t already, log into the Google account that you want to associate with your business.  This account is where all related messages and notifications will go.

STEP 2 – Once signed in, you’ll be taken to a page that says “Find and Manage your business”.  Click on the link that reads, “add your business to Google.”

STEP 3 – Follow the on-screen instructions and answer each question as accurately as possible.  During this step, you’ll:

  • Enter your business’ name and location information.
  • Determine a business category for your listing.
  • Add your company phone number, website and other contact information.
  • Determine how you will verify ownership of the business.

 

STEP 4 – Verify your account.  While setting up your account, you’ll start the (somewhat lengthy) process of verifying that you actually own the business that you are trying to list.  Unfortunately this step can sometimes take 1-2 weeks depending on which verification method you have to use.  Google put measures in place to make sure that no one can fraudulently post misinformation about your business.  It’s annoying that it can be a lengthy process, but well worth it to keep your business safe.

Google gives you the option to verify your business by either postcard, phone, email, instant verification or bulk verification.  Only some businesses are allowed to verify by phone, email, instant or bulk and from my experience, I’ve always had to use the (seemingly ancient) postcard method.  With the postcard method, Google literally sends you snail-mail with a verification code that you can enter on-screen once you receive it.  It usually takes between 4-6 days.  While waiting, you won’t be able to do much to your listing – so make sure to start this process sooner than later.  Regardless of how you verify your listing, simply follow Google’s instructions and you’ll be on your way.

End of Instructions

THE GOOD, THE BAD & THE UGLY

OPINION:

There are tons of benefits to taking advantage of this free service provided by Google and if you use it right, it can greatly impact your sales.  The only thing I don’t love about Google My Business is having to verify by postcard, but that’s mainly because I’m impatient.  Once you’re verified and logged in, the site is super user friendly and you’ll find it easy to update your listing as needed.

FINAL THOUGHTS

CLOSING:

I strongly believe that anyone who is in business for themselves should have a Google My Business account and make every attempt to maximize it’s potential.  Use it to capture customer reviews and to increase visibility to your brand.  Do your research and put in the time to get an amazing return on a no-cost investment.

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