11 Apr How To Display Google Reviews From Customers on Your Website
Customer reviews can make or break your business. They provide a free form of advertising while giving potential buyers a sense of trust during their decision-making process. Today I helped a friend display his company’s reviews on his site and wanted to share a few links and resources for others.
There were a handful of plugins that allow you to display your reviews from Google on your site. I ultimately decided to go with “Google Reviews Widget” by RichPlugins, which has 60,000+ active installs at the time this post was written. It’s a rather basic plugin with few options and is geared towards allowing you to display Google Business reviews on any page or sidebar using a shortcode or widget.
After you download and install the widget, you’ll see that the developers did a very good job providing step-by-step instructions for the setup process. I found it to be a rather complex process because you have to work with API keys from Google. If you’re like me – it sounds like a foreign language. With that said, I was able to follow the provided instructions step-by-step and successfully complete setup.
Overall the functionality is great. Being able to display your customer’s verified reviews from Google adds tremendous value for so many reasons. I also like that the plugin is free with paid upgrade options.
The Bad & The Ugly
Not the easiest setup and configuration but it’s not anyone’s fault. The only way a website can communicate with a service like Google is through complicated APIs and other stuff I don’t understand. Aside from the config, I don’t love that there isn’t too much flixibility when it comes to the look and feel. You can change how many characters are displayed, how many reviews are shown and a couple other things, but that’s it.
I strongly believe that anyone who is in business for themselves should always ask for a review and show it wherever they can. Reviews build trust, give credibility and help you close the sale!